- Subway surfers download free games Pc#
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So, Subway Surfers' core gameplay was actually designed and developed by Sybo Games, with Kiloo managing interface, monetisation, marketing, user retention and community.Īll revenue is then split evenly between the two developers, so clearly the arrangement is working well for both parties right now.
Subway surfers download free games Pc#
This 'co-production' model sees free-to-play specialist Kiloo partner with "triple-A game developers with console and PC backgrounds." Subway Surfers is more than nine months old now, and its grossing chart position is still climbing on both iOS and Google Play alike.Ĭouple this fact with the engagement figures Kiloo has released today, and it seems likely that Subway Surfers is built for sustainable success.īut what can we attribute this success to? Kiloo clearly believes regular content updates are important, but the studio is also pinning its success on a novel approach to game development. It seems likely that this amounts to more than just pocket change, too, since the free-to-play title serves up one billion impressions each month. It's worth noting, too, that Subway Surfers also uses in-game advertising to generate revenue even from non-paying players. The yellow line denotes top grossing games, while blue shows all apps.Īs is often the case on Android, the game's ranking has been less stable than on iOS, but the graph line is nonetheless trending upwards.
Subway surfers download free games free#
Since the start of 2013, Subway Surfers has not left the top five free games chart for Google Play.Īnd in terms of grossing games chart performance, Subway Surfers' has enjoyed a fairly rapid ascent, peaking as high as #10 in the top grossing games chart in February 2013.Īnalytics graph showing Subway Surfers' performance on Google Play's grossing charts in the US. That's backed up by the game's chart position, too.
Subway surfers download free games download#
On Android, Subway Surfers' position on the download rankings is even higher, and although Møller tells us that iOS players monetise best right now (with Amazon Appstore users a close second), the game's download tally is growing fastest on Android.
After all, the game is still attracting swathes of new players, and 60 percent of users are sticking around beyond thirty days. Given the game's retention rates, this is no surprise, really. In fact, that growth continues to this day.Īnalytics graph showing Subway Surfers' performance on the US App Store's top grossing games chart. Meanwhile, if we cast our gaze over to the US App Store's top grossing games chart, we can see that Subway Surfers has enjoyed steady growth since launch. Throughout the course of 2013, Subway Surfers hasn't left the top 15 free games chart. "I think we've updated our way to the top," explained Kiloo's creative director Simon Møller in an interview with. The studio delivers gameplay tweaks and new content via monthly updates and its biggest drop in downloads corresponds to a late submission.Īs such, the studio has consistently pushed out regular updates since then. The red line denotes top free games chart performance, while the blue shows top free apps chart performance.īut Kiloo believes that Subway Surfers' position in the download charts only dipped so low because of a missed update. In terms of downloads, Subway Surfers entered the top ten free games chart at launch, sliding slowly downwards to a low point at #40 in September 2012.Īnalytics graph (courtesy of App Annie ) showing Subway Surfers' performance on the US App Store's download charts.
And, right now, the game attracts roughly 25 million daily active users.īut how does that engagement translate into revenue? For a better idea, we examined the App Store and Google Play top grossing charts.Īt the time of writing, Subway Surfers' is ranked at #23 on the US App Store's top grossing games charts, and at #11 in the top free games chart, a disparity that's largely down to the likes of Kingdoms of Camelot titles that don't perform strongly in the download charts but monetise extremely strongly. Subway Surfers retains 91 percent of players after day one, 81 percent after a week and a tremendous 60 percent after thirty days. That's an impressive tally, to be sure, but the game's engagement and retention rates are even more remarkable. Since its launch in May 2012, Kiloo's Subway Surfers has accumulated more than 130 million downloads.
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