I would prefer to write more about the struggle between the German webmasters and a big corporation, unfortunately most sources from that time are gone forever. Just like nowadays the filtering and whitelisting of ads became a daily job for a growing number of net citizens. Siemens, as it turns out, not only sold adblockers to corporations, they also gave their advertising filters to Internet users for free. One particular decision was seen as a horrendous sin. The semi-automated filtering mechanism should cease, at best completely. Some of them even threatened to stop utilizing the German kitchen equipment if Siemens should not bow to their demands. Rigid or unclicked banners paid less, claimed and screamed the webmasters. In one such mode, Webwasher users would still be able to view GIF advertising, however it was limited to show only the very first frame - hence transforming a once vivid banner into a motionless promotion. An adblock administrator could for example go into the settings menu and turn off nearly all animated banners. Other companies started to purchase the Webwasher from Siemens, as it promised to transform an easily distracted jobholder into a fully optimized worker. Thus the goal of the Siemens’ adblocker was to change net usability of the working force, a group that just begun being addicted to the corporate paid Internet. Already in 1998, various missclicked banners and pop-ups were not seen for their benefits, but for their diversion from productive work. Siemens, infamous for their washing machines “Made in Germany”, let their employees block interactive advertising left and right. Webwasher was distributed by an IT service organization of the multinational company Siemens.
#Purify vs 1blocker android full
At that time, webmasters engineered a full scale attack against a German adblocker named Webwasher. Only several months later, in fall 1999, the German web took me from pictures to text.īy starting first on AltaVista-dot-com I totally missed a huge uproar on the dot-de web. Whatever AltaVista hyperlinked to Japanese or French wagons, as long as they looked like boxcars I was happy. Fortunately pictures have very little language barriers. I remember searching for pictures of railroad cars and saving them onto the hard drive.
Therefor the post introduces the science of adblocking software.Īs a kid my very first Internet experience was inevitably on AltaVista. Apple’s move produced nearly 151 distinguishable content blockers. In September 2015 the world changed a tiny bit as Apple unlocked the brand new type of filters on the mobile web - content blockers. Later it gives a short overview over the different web filters for iOS 9 devices. This post sums up the history of a German advertising blocker between 1998 and the dot-com collapse. Gotta Catch ’Em All - Apple’s iOS content blockers
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